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Privacy Policy

General information

REAPDIGITAL LIMITED (“ReapDigital”, “RD”, “Alavi”, “Company”, “our”, “we” or “us”) respects the privacy of its customers (“Customers”) and potential customers (“Potential Customer”) and of its Customers’ current and potential clients/users (”End Users” )(also referred to in this document as “you” and “your”), with respect to their use or interaction with ReapDigital’s Alavi platform and other related digital marketing services (“Services”) and/or our website located at  (“Website”), and is committed to protect the personal information that is collected from or shared by Customers, Potential Customers and End Users.

This Privacy Policy (“Privacy Policy”) is intended to describe our practices regarding the information we may collect from you or to which we may have access to when you use or interact with the Services and the Website, the manners in which we may use such information, and the options and rights available to you.



Please note: you are not obligated by law to provide us with any personal information.

02. What is the information we may collect on our Customers, Potential Customers, or End Users?

We may collect, access, and process several types of data and information:

  1. The first type of information is non-identifiable and anonymous information (“Non-personal Information“). We are not aware of the identity of the individual from whom we have collected the Non-personal Information. Non-personal Information which is gathered consists of aggregated, statistical, or otherwise any technical information and behavioral analysis which is not associated with any identified or identifiable individual. Such Non-personal Information may contain, among other things, aggregated information concerning users’ operating system and browsers, smartphone and OS version, screen resolution, duration of usage of the Website or Services, click-stream, keyboard language, analysis of advertising campaign results, etc.
  2. Other types of information are information related to an identified or identifiable living individual or such information that with reasonable efforts or together with additional information we have access to, enable the identification of an individual (“Personal Information”). For avoidance of doubt, any Non-Personal Information connected or linked to any Personal Information shall be deemed as Personal Information as long as such connection or linkage exists.

03. The Personal Information that we do collect consists of the following types of information:

There are two main methods we use:

  1. We collect information automatically through your use of Services and the Website. In other words, we are aware of your usage of Services and the Website and may gather, collect, and record the information relating to such usage, including by using our third-party services providers as detailed in Section ‎8 (sharing information with third parties) below, and by using “cookies” and other tracking technologies, as further detailed in Section ‎12 (Third Party Services/Software, Cookies and Other Tracking Technology) below.
  2. We collect information which you provide to us voluntarily. For example, Customers provide us credentials for their Customer Social Network Advertiser Account which, in order for us to be able to provide our Services.

04. What are the Purposes of the Collection and Processing of Personal Information?

  1. Legal basis for collecting and processing of Personal Information - we collect, process, and use your information for the purposes described in this Privacy Policy, based on at least one of the following legal grounds:
  2. Personal Information is collected in order to:
    - Provide, improve, and operate our Services and related services.
    - Send you updates, notices, notifications, announcements, and additional information related to the Services.
    - Be able to provide Customers with technical assistance and support and to provide Customers with updates with respect to our Services.
    - To display or send Customers marketing and advertising material, general and personalized content, and advertisements via Services, the Website, email, postal mail, telephone, mobile devices and/or when you visit other sites.

05. Sharing Information with Third Parties

ReapDigital may share your Personal Information with third parties (or otherwise allow them access to it) only in the following manners and instances:

  1. Third Party Services:
    We partner with a number of selected service providers, whose services and solutions complement, facilitate, and enhance our own. These include hosting, database and server co-location services (e.g. AWS), data analytics services (e.g. Google Analytics, Google Data Studio), data and cyber security services (e.g. Cloudflare), fraud detection and prevention services, e-mail and text message distribution and monitoring services, payment processors, dispute resolution providers, customer support and call center services (e.g., session replay records for app analytic purposes, such as crashes, functionality and usability, remote access and virtual communication services (e.g. Go To Meeting), and our business, legal, and financial advisors (collectively, “Third Party Service Providers“).
  2. Such Third-Party Service Providers may receive or otherwise have access to your Personal Information, depending on each of their particular roles and purposes in facilitating and enhancing Services, and may only use such Personal Information for such purposes and in accordance with this Privacy Policy. Such disclosure or access is strictly subject to the relevant services provider’s undertaking of confidentiality obligations, and the prevention of any independent right to use this data except as required to help us facilitate or enhance Services. We remain responsible and liable for any Personal Information processing done by a Third-Party Service Provider on our behalf, except for events outside of its reasonable control.
  3. Governmental/Law Enforcement Agencies and Legal Requests or Duties:
    We may disclose or otherwise allow access to your Personal Information pursuant to a legal request, such as a subpoena, search warrant or court order, or in compliance with applicable laws, with or without notice to you. This is if we have a good faith belief that we are legally required to do so, or that disclosure is appropriate in connection with efforts to investigate, prevent, or take action regarding actual or suspected illegal activity, counter terrorist financing verification requirements, fraud, or other wrongdoing.

For the avoidance of doubt, ReapDigital may share your Personal Information in additional manners, pursuant to your explicit approval, or if we are legally obligated to do so. Additionally, we may transfer, share, or otherwise use Non-personal Information at our sole discretion and without the need for further approval.

06. Sharing Information with Third Parties

ReapDigital uses certain monitoring and tracking technologies, including ones offered by Third Party Services. These technologies are used in order to maintain, provide, and improve our Services and Website on an ongoing basis, and in order to provide a better experience and more personalized offers, to our Customers and Potential Customers as well as to track and monitor our Customers and Potential Customers’ interaction with our offers, emails, Website, and advertisements. For example, these technologies enable us to (i) keep track of our Customer’s and Potential Customers’ Services and Website preferences and authenticated sessions, (ii) better secure our Services and Website and detect abnormal behaviors, (iii) identify technical issues with our Services or Website, (iv) provide advertising and track ad performance, (v) for our analytics, and (vi) monitor and improve the overall performance of our Services and Website, (vii) deliver you targeted advertisements that are more tailored to you, based on your browsing activities and inferred interests.

  • Cookies: A cookie is a small data file that is downloaded and stored on your computer or mobile device when you visit our Website. Learn more about cookies here at
  • Pixel Tags: Pixel tags (also commonly known as web beacons) are transparent images, iFrames, or JavaScript placed on our Website or our advertisements and emails that our third-party service providers use to understand how the Website, advertisements and emails are interacted with.

We may also use Google Analytics, Facebook, Twitter, and LinkedIn’s functionality of re-marketing through their tracking cookies and pixel-based re-targeting services. This means that if you provided your consent to Google, Facebook, Twitter, or LinkedIn (the “Social Ad Platforms”) to be provided with personalized commercial offers, you may be served with ads (including advertisements of third parties) based on your access to our Services or Website, outside of our Services and Website and across the internet. In such event the Social Ad Platforms will place cookies on your web browser and use such cookies to serve you ads based on past visits to our Services and Website.

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