More often than not, there are products on an e-commerce site that sell despite receiving very little support from paid channels. This means that customers have chosen to visit the site and complete a purchase with little to no marketing. This could be because these products are unique or they have a competitive advantage. These are products with organic demand.

Action Item: “Find products with organic demand using Google Analytics and start a campaign to capitalize on their success.”

This will help you reach people who want a particular product but are not aware of its value proposition or that you have it.

How to do it:

  1. Use Google Analytics to calculate the Organic Sales Ratio for last 7 days
    Organic Sales Ratio = Sales via Organic Channels/Total Sales
  2. Identify products with a higher ratio and launch separate campaign for each one (keep checking stock availability)

Actual Results

We ran a campaign for 4 days and achieved:

  • CPA – 5X lower than the site average of $15
  • AOV – 2.4X higher compared to site average of $21

Use Alavi and Scale Without Fear

Developed for small and medium businesses, Alavi is a martech application that performs predicative analytics on your customers’ behavioural data. By combining AI, machine learning and automation, it helps digital marketers better understand their audiences, improve their targeting, and scale confidently profitably.

Alavi has a proven record of helping brands in a variety industries grow their revenue online. It has a very short time-to-value and is easy to setup and use.

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