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“Consumers will be more likely to buy from your brand if they feel like your brand speaks to them and understands their needs and wants – leverage this through data and personalization.”  
- Lipsa Satpathy, Digital Lead for Technology Driven Marketing, Aditya Birla Group.

Delivering value to your customers through personalization has become a vital incorporation to any e-commerce company’s marketing efforts, and data is the key ingredient used to achieve this. By observing the behavior of your audience and gathering the data to identify their purchasing needs and wants can provide your company with the information that is needed to target the correct audience with accurate and tailored options. This achieves the goal of ideally converting the customer to purchase by precisely serving them with what they are looking for at the moment their need arises.

Lipsa Satpathy, a passionate and driven fitfluencer and a brilliant digital marketer in profession, joined our webinar on the 2nd of September 2021 to share her take on personalization and data in marketing.

She was mentioned in Adobe DIGI100 List of India’s Top 100 Digital Marketers in 2018 and carries great understanding and knowledge through having worked with companies such as the Landmark Group, Phillips, Airtel, Marks & Spencer and many more. With over a decade of experience, coupled with her enthusiasm towards the profession and industry, she has brought valuable insights to the conversation.

What you’ll learn from this webinar:

  • The cutting-edge ways brands are using data and personalization to win
  • Data-centric strategies for stronger and more connected customer experiences
  • New technology that helps with collecting and analyzing data for personalization
  • Emerging opportunities for using data and personalization in marketing
  • Ensuring your team focuses on the right things for data and personalization

See below for the recording of the webinar!

Use Alavi for Free Now

Developed for small and medium businesses, Alavi is a Martech application that performs predicative analytics on your customers’ behavioural data. By combining AI, machine learning and automation, it gives digital marketers the cohorts and workflows they need to quickly target their most profitable audiences and boost campaign performance.

Alavi has a proven record of helping brands in a variety industries grow their revenue online. It has a very short time to value and is easy to setup and simple to use.

If you would like to get a demo of Alavi and start using it for free,
please email
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