“Alavi’s been excellent for us. We were looking for ways to use AI and data science to give our marketing a competitive edge. We did that with Alavi. Now, we’re not only attracting many new customers, we’re also growing our revenue and getting a positive ROI.”
Mohit Malik – Head of Digital Strategy & Performance Marketing
- Due to its highly sought-after products, Elitify.com has a broad range of visitors that includes everyone from extravagant shoppers to aspirational browsers.
- Using Alavi’s data analytics, the company was able to successfully segment visitors, get insights on each and target them with personalized content.
As one of India’s first online luxury fashion retailers, Elitify.com is dedicated to giving fashion-forward shoppers the latest clothing and lifestyle products. With concierge-style services, an easy-to-navigate design and handpicked offerings from top international brands, Elitify delivers a highly personalized shopping experience. This is what sets it apart from standard e-commerce sites.
Data is the Ultimate Accessory
As a seasoned entrepreneur, Ritesh Srivastava, CEO of Elitify, understands better than most that in today’s uncertain and fast-changing business environment, data is the key to success, especially the ability to analyze it quickly. At Elitify, because of its stylish content, visitors range from qualified shoppers buying chic jumpsuits and dress shirts, to aspirational browsers who hope to make a purchase in the future. For Ritesh, analyzing visitor data quickly meant the company could separate buyers from browsers and market the right products to the right audiences with customized content – something that is now an absolute must for e-commerce companies.
To find a way to do this, Ritesh along with his Head of Digital Strategy & Performance Marketing, Mohit Malik, looked for marketing technology that could deliver insights into who their qualified shoppers are, what they care about, and what inspires or motivates them to make a purchase. It was for these reasons (and several other useful features) that Elitify chose Alavi, an online artificial intelligence application that specializes in audience profiling, precision targeting and predictive analytics.
It fits Perfectly (& Profitably)
Since October 2019, Alavi has been at the heart of Elitify’s marketing strategy and the company is consistently learning more and more about its visitors. One example of this is that after connecting to Elitify’s analytics and ad platforms, Alavi found that qualified shoppers were also interested in travel, food and restaurants. Elitify was not targeting these profiles in its remarketing campaigns, but once it did, the company saw a significant increase in its return on investment.
Alavi has also been analyzing visitor data to provide product recommendations, which Elitify has used to personalize ads and optimize ad spends. With Alavi, qualified shoppers and aspirational browsers, based on their viewing history and past actions, only receive content and suggestions that are relevant to them. This not only increases engagement but has also been shown to boost conversions.
Determined to harness the power of data, Ritesh and Mohit’s efforts have clearly been vindicated. After just one month of using Alavi’s AI-powered product and audience insights and recommendations, the Elitify team has increased their return on ad spend (RoAS) by 45%, reduced cost per acquisition (CPA) by 24% and improved conversion rates by 40%. Stylish results for a very stylish business.