As a digital marketer, planning your Facebook campaigns early will give you the opportunity to suit up with the best and most strategic armor that would help you withstand and successfully face your competition. Just like other festive seasons such as Christmas, the Ramadan season is one of the most important times in the Muslim calendar and a peak period for brands targeting shoppers that observe and celebrate it.
"83% of global Ramadan observers plan their purchases at least one week in advance of the start of Ramadan”
“50% of people globally plan their purchases at least 3 weeks in advance of the start of Ramadan."
- Facebook Insights
Every online brand aiming to leverage this Ramadan season to boost your sales should plan your Facebook campaigns well in advance with the right interest targets to achieve improved returns.
Personalize your offering
In a community where shoppers are drawn towards what they conveniently see over what they must search and find, personalization has proven to work effectively when running ad campaigns. A personalized ad that the customer can relate to, tends to be a great marketing tool that influences buying patterns and increase conversions.
The Facebook ad library is a great place to “spy” on competitors and their personalized ads. Find a few examples shown below.
However, all this has been made more challenging with Facebook having removed Ramadan/Muslim interests as targeting options. Finding the ideal audience to target at the right time, and for brands to reach the right shopper is a difficulty every e-commerce platform is looking to overcome this Ramadan season.
Nonetheless, here is how your digital team can overcome this obstacle!
Strong arm your campaigns this Ramadan with Alavi Lite
With Alavi Lite, you can find connected or related interests to almost any key word. Achieve better returns on your Facebook campaigns by effectively and efficiently targeting your desired audiences.
- Find the main interests associated with Ramadan
The tool has identified over 30 interests associated to Ramadan. A few of the top results that overlap with Ramadan buyers were:
- Saudi Arabia
(Please note that these are interests not locations)
- Find related interests
Further, you can discover 100’s of sub interests that relate to the main interest category. Simply use the interest in a keyword search and click the “View” button in the “Related Interests” column.
- Discover best product interests for Ramadan buyers
Search for a product-related keyword such as “Gift” and proceed to add an interest such as “Saudi Arabia” as a competitor. You can do multiple product keyword searches to find the best interest that relates to Ramadan buyers.
With the constant changes Facebook keeps implementing, digital marketing teams that are solely reliant on their targeting options can face constant RoAS challenges. With a Saas application like Alavi Lite, you could target your ideal customer interests despite these changes and find better working interest groups that will keep your competitors on edge.