Running Facebook ad campaigns can be an incredibly effective way to grow your business, and scaling Facebook ads is a very interesting and diverse area of digital marketing. While it's rather straightforward when starting out, taking your Facebook ad campaigns to the next level does not come without challenges.
At the point you have a proven offer with the right target audiences in place, your business is ready to be scaled up and taken to the next level.
But it’s not as easy as just increasing your budget and getting the exact percentage gain in revenue. There is both art and science behind scaling.
Jahanzaib Khalid is a Growth Marketing Professional with more than 12 years of diversified experience in B2B Marketplace, News & Media, SaaS, Digital Agency and eCommerce startups. He is currently associated with Optimyse as Senior Manager Growth & Performance Marketing which specializes in Product Development and Growth for SaaS companies. Jahanzaib with his profound knowledge in the areas of Digital Marketing and Analytics dives deep into the topic of Facebook Strategy for Scaling and thoroughly explains how digital marketers can scale campaigns more efficiently.
Some of the areas he touches upon on this webinar episode are: Different stages of the Learning Phase, How to use CBO and ABO effectively at different stages, the importance of detailed targeting and much more.
What You’ll Learn
- What constitutes of the learning phase
- How soon can we scale an account on Facebook
- The use of Campaign Budget Optimization (CBO)
- Best practices for Detailed Targeting
Watch the webinar on-demand below!