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As 2020 threw more and more curveballs our way, small and medium businesses around the world had little to no choice but to accept the risk of shifting online. However, making this shift did not mean success was guaranteed right away. In order to distinguish their brand among thousands of others, businesses needed to re-engage with their audience and sort out the logistics of selling online. As a result, the question became: how can a small business adapt, survive, and thrive online?

Swetha Nagasundaram from the Alavi team had the opportunity to speak to Lisa on Freez Clothing’s journey in the online space and the need to constantly reinvent yourself and your brand.  

Lisa Allen started her journey in the fashion industry as a sales rep and then moved on to start her own brand. When she purchased her first brick-and mortar-store in Gymea, New South Wales, in 1993, Freez Clothing was born. She excelled as a business owner, and in the years that followed, she opened three more boutiques in Engadine, Padstow, and Jannali. Lisa also enjoys working closely with small business owners during their production phase and guides them through their business journey as a mentor.

What You Will Learn From This Podcast:

  • Key factors business owners need to consider when moving online
  • How to overcome challenges that come with making this shift
  • The importance of constantly reinventing yourself and your brand to stay ahead of change
  • Advice for small businesses that are looking to start their own e-commerce store

Watch the podcast on-demand below!

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Developed for small and medium businesses, Alavi is a Martech application that performs predicative analytics on your customers’ behavioural data. By combining AI, machine learning and automation, it gives digital marketers the cohorts and workflows they need to quickly target their most profitable audiences and boost campaign performance.

Alavi has a proven record of helping brands in a variety industries grow their revenue online. It has a very short time to value and is easy to setup and simple to use.

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To contact us,
Please email
swethan@alavi.ai