Far East Flora.com is a renowned online florist from Singapore that has expanded its operations across Asia. To stay competitive in an increasingly online-focused market, FarEastFlora.com collaborated with Alavi to develop a Search Engine Optimization (SEO) strategy.
A robust SEO strategy begins with thorough keyword research to optimize the website for actively searched keywords. This step is pivotal in determining SEO success. Factors such as the company's marketing strategy, search volume, and ranking difficulty are considered when selecting keywords.
Over the past three months, the primary focus was on improving 3 key areas. In today's digital landscape, SEO plays a vital role in establishing a business's online presence. By identifying areas that require improvement, brands can prioritize their optimization efforts.
The strategy aimed to achieve the following outcomes:
Increased Online Visibility
By aiming for higher rankings in search engine results pages (SERPs), fareastflora.com's website became more prominent. Through well-optimized content, the website appeared at the top when potential customers searched for florists or floral services. By employing region-specific SEO and targeted local strategies, the brand improved its local search rankings significantly. As a result, the brand achieved higher visibility and improved rankings in local search results for relevant keywords within its targeted region.
SEO enables precise targeting of relevant keywords, attracting highly relevant and interested visitors to the website. By focusing on keywords related to Far East Flora.com's offerings, the strategy drew in visitors more likely to convert into customers, as they were actively searching for floral products or services.
The online florist industry is highly competitive, and gaining an edge over rivals is crucial. By outranking competitors in search results, optimizing for mobile devices and building backlinks, Far East Flora.com achieved noticeable success. The brand's website appearing at the top of search results established trust and credibility, making potential customers more inclined to choose their services.
Additionally, a focus on SEO helped Far East Flora.com build brand awareness, strengthen its online presence, and foster trust among potential customers.
After three months of implementing the SEO strategy, Far East Flora.com's website ranked within the top five for 85% of the target keywords. Furthermore, there was a significant 54.55% increase in organic traffic by the second month of optimization.
Continuous work on SEO, including monitoring and optimizing the website, is crucial for online businesses. It improves visibility in search engine results, drives organic traffic, and increases the chances of reaching potential customers. Moreover, it establishes brand authority, enhances online presence, and ultimately leads to higher conversions and business growth.