How to Find Facebook Interests for Targeting using Alavi

Identifying the right personas and their characteristics not only leads to better personalization, but it also allows you to deliver greater value. Good audience research is therefore absolutely critical and with Alavi, you can do it easily, quickly, and effectively.

Creativity and Design: What Marketing and Digital Teams Need to Know

On 3 June 2022, Alavi.ai hosted a webinar with Aditya Singh, Founder of Expedify.io during which Aditya covered the ins and outs of how your marketing and digital teams can utilize design to create effective marketing campaigns that convert.

How to cope with Facebook redundant audiences

If you identify you are targeting Facebook’s redundant audiences, there are alternative routes you can take to replace your campaigns with relevant audiences. You can figure out how this has affected your Facebook ads, work out a solution and update your ad sets accordingly.

Simple Hack to see FB Demographics Data for Your Customers

Facebook is a platform that assists many online businesses in gaining clients and growing successfully. The targeting and optimization largely determine the success of the campaign. However, Facebook Ad Manager not disclosing the age/gender data of your audience can impact your campaign optimization efforts significantly, forcing digital marketers to target blindly and hold back on personalization.